Rebranding is something that all small business owners do from time to time. Well, today was my turn. I decided to change up some pictures online and create a new twitter handle just for my business. I want to tackle a few more platforms before the day is out.
Why am I doing this a year in? The answer is simple. I’ve got to create a better presence to grow my business! My next stops are going to be Pinterest & Instagram! The key to rebranding is to think outside the box. I had an epiphany the other day that I was not doing enough to put myself out there. As a result, my client base was not as it had been a year ago. It was time for a change!
Things to do when rebranding:
- Think about why
- Have a plan
- Start the process
- Realize that it’s never totally finished
Here’s a link to questions you should ask yourself when you rebrand. I found it to be very helpful!
That’s right….rebranding is NEVER finished. You have to keep growing with your brand. If you don’t the likelihood of success is slim. When I thought about my rebranding (picture changes, new twitter handle), I wanted to showcase what I can do and get away from my personal accounts for my business. To me, it was more professional and showed me in a better light to potential clients. It is important that your clients take you seriously from day one or you many not be able to retain them. It’s a sobering thought, but it’s true.
IF you decide to rebrand, or at least reposition yourself in the freelance world, know that it will take work but it will be worth it in the end. I encourage you to click the link above and then see if even a minor rebranding is worth it for you & your business. Good luck!